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Marketing a
Medical Practice
There are number of reasons why
physician practices should market to the community and
other referring physicians. The primary reason is
competition, especially in the Chicagoland area. A rise
in the number of group practices is occurring as many of
the physicians coming out of medical school attach themselves to established practices.
Established group practices have the resources and
branding to attract new physicians. These same group
practices are taking a more aggressive approach to
marketing due to the decreasing reimbursements year
after year. Outreach to the community and referring
physicians is a key to a profitable business.
What are your goals as a medical practice? |
- Increase
patient referrals from other physicians
- Increase
patient referrals from the community
- Relocating
or adding an additional office
- Achieve
consistency in month to month revenue
- Improve on
current marketing and increase return on investment
- Offset
Medicare reimbursement cuts
- Offering
more services to the community
- Increase
reputation
Why should a
medical practice care about branding?
A medical
practice’s brand is the entire experience a patient has
with a physician and staff during the relationship.
From the moment a patient walks through the door, it is
up to the practice as a whole to convey the branded
message of the practice. Branding is done primarily
through communication of the practice’s values, making a
promise and by differentiating the practice in a
positive and consistent way. Delivering on a promise
consistently forces the practice to strive to improve.
Medical practices should focus on the quality of the
experience and the relationship versus the clinical
quality of care. Patient’s can judge experiences and
not the clinical aspect of care.
Euthenia
Marketing Consultants provides strategic marketing plans
for medical practices within the realm of their
specialty with any or all of the services listed below.
External
Marketing:
- Face to
face marketing
Delivers and manages practice marketing materials to
potential referring physicians.
- Online
advertising
Website, Google Business Center, Merchant circle, WebMD
- Social
media networking
LinkedIn, Facebook, Twitter
- Marketing
materials
Brochures, patient welcome packet, fliers, business cards,
announcement cards
- Newspaper
advertisements
- Practice
representative or coordination of community events
- E-mail
newsletters to patients
Internal
Marketing:
- Improve
staff effectiveness in converting phone inquiries
- Evaluation
of practice environment
- Team
building
See what a
professional consultant can do for your medical
practice. |
