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Facebook

What is Facebook?

Facebook is one of the largest and most active social networking sites on the Internet. Facebook connects people with friends and others who work, study and live around them

Who is using Facebook?

Millions of people use Facebook everyday to keep in touch with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Facebook added 100 million users in less than 9 months and it currently has more than 200 million active users. Over 100 million users log on at least once a day and the fastest growing demographic is people 35 years and older. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook DAILY.

How does Facebook benefit businesses?

Facebook also has a business side. Facebook Business is where a business creates a fan page to reach out to the millions of users. The fan page includes discussion forums, photos, videos, and testimonials. There are a couple of different ways to advertise on Facebook to a certain target market, either by pay per click or pay per impression. The ad tool allows a business to specify demographics to get a rough sense of how many users fit the target market.

What is the main advantage for a business to be on Facebook?

REACH. You want your message and story to reach as many people as possible. What makes the reach so powerful is its viral aspect, meaning once a person becomes a fan of your page, their friends are notified via news feeds which will inspire more people to become a fan.